Peacock Antique is an antique store concept with a precious collection of items from the past, including everything from furniture to jewelry to cookware. The peacock is a symbol of luxury in many cultures, and the Romans considered peacocks to be immortal. This elegance and timelessness of the peacock lends to a decorous antique store design.
The logo incorporates the iconic male peacock feather into the type in a way that is clear and descriptive. The analogous green-to-blue gradation shows the brilliant blue of the peacock body as well as the popping green and turquoise coloration in the peacock tail.
The supplementary peacock illustration is a sleek graphic approach towards an ornate creature. This aligns with the idea of bringing antiquated items into a modern context. The abstracted feather pattern brings an element of western contemporary design into the delicate peacock's form.
