In my internship at Purdue University Recreation & Wellness, I create content for social media and digital signage which promotes various programs. I have gotten the opportunity to create engaging content using imagery from our photographers and stylistic elements outlined in the Purdue University branding guide.
This content series promotes our Group X Day Pass. Students can sign up for a semester-long Group X fitness class, but we also have a day pass option for students who would like to attend just one session. In the above image, I utilized the color pop style outlined in the Purdue University branding guide. This style is highly active and emphasizes the motion of a Group X class. Our brand encourages use of personable photography that focus on a single student, so in the below images, I used the graphic elements to draw additional attention to the students in focus.
